Onepagers and leaflets

Brochure for Bercman SPC (ver. 2018)

I worked as a Smart Pedestrian Crosswalk (SPC) project manager at Bercman from 2018 to the beginning of 2021. During this time I also designed and wrote a lot of sales materials including this SPC brochure of 24 pages. From the general concept to the layout, content and illustrations, it took around a month for me to perfect before the Smart City Expo '18 where it was presented to our most potential international customers.

Layout & content

As I was the project manager of the SPC, I had to be informed of every minute detail of the product. This is where working on the brochure helped me understand how every technical piece would translate into features clients would be interested in. We surveyed a lot of potential customers, tested the first versions for legibility and a general feel. We even had a designer from a prominent design firm give second opinions and he said it was great!


From the product photos to descriptive illustrations, I made sure that the brochure would look uniform throughout all of its pages.

My children's book (2014)

What started out as an Estonian class assignment back in primary school ended up a published book 15 years later just because I could not stop thinking about it.

Dedicated to my brothers' children Hannah, Tristan and Maru. Many thanks to Ivika for the language corrections and Aivo, Elen, Jaanus for being the 1st readers.


A book needs up to hundreds of similar page layouts, where no page number can be left out. I used Adobe Indesign for the job.


The illustrations in the book had to be black and white because of the limited printing technology. That's why I drew them with a black ink pen and added some grey blobs later on digitally. There could have been more illustrations in hindsight, but as I was studying and working at the same time while doing plays and concerts, well... Yeah.

Booklet of stereoscopy (2013)

One of my most fond memories during when I was a student at the University of Tartu was leading UT science camp Phisycs and Engineering workshops. Although our personal favourtite year was the year of Acoustics in 2012, we introduced children the world of optics and illusions in 2013. In order to explain the seemingly complex world of stereoscopy to newcomers, I decided to produce a small booklet.

Stereoscopy is the production of the illusion of depth in a photograph, movie, or other two-dimensional image by the presentation of a slightly different image to each eye, which adds the first of these cues (stereopsis). The two images are then combined in the brain to give the perception of depth.

Layout & content

The content of the book had to work on kids from grade 4 to 9 (aged 10 to 16), which was quite challenging. I used publically available information and made it as compact and simple as possible, testing it on a smaller group before printing.


In order to give a educational booklet a bit of fun and make it easier to understand complex ideas, I had to come up with multiple illustrations.